A logo and mascot mockup for Saigon Sweets, a made-up bakery.
Service
Branding, Logo Design
Programs
Illustrator, Photoshop
Year
2025
01
/portfolio
(01)
Challenge
The script lettering had to stay readable at small sizes, and the mascot had to look the same alone and inside the badge.
(02)
Process
I chose a bunny because it feels soft and friendly, and people remember a character more than a plain logo. I paired it with a cantaloupe because fruit is common in Vietnamese desserts, and the orange and green stand out on the lavender background. I added a cherry so it reads as a dessert and not just fruit. I made a badge and a mascot-only version so it works in big and small spaces.
(03)
Result
A brand mockup with a badge logo and a standalone mascot. The bunny, cantaloupe, and cherry make it read as a friendly dessert brand, and the two versions work in big and small spaces, with the mascot looking the same alone and inside the badge.