Developed a comprehensive visual identity for a new brand model, including the conceptualization and execution of a custom logo that aligns with the organization’s core aesthetic and marketing objectives. Translates client needs and budgets into fully realized, high-performance custom PCs, providing expert technical guidance on components and system capabilities. Collaborates with a cross-functional team to design and iterate on a responsive website, utilizing user-centered design principles to improve site navigation and ensure a seamless digital experience across all devices.