A logo with custom lettering for Kneedlez.
Service
Logo Design, Lettering
Programs
Illustrator
Collaborators
B. Colvin
Year
2025
01
/portfolio
(01)
Challenge
Decorative lettering is hard to read. I kept adjusting the spacing and letter shapes until the name was clear at a glance.
(02)
Process
I mixed blackletter and script because it feels bold but still has personality, and I wanted a name people remember. I added a swash through the word to connect the letters so it reads as one shape.
(03)
Result
A wordmark that’s easy to recognize and works on a patterned background. The mix of blackletter and script keeps it bold with personality, and the swash connects the letters into one shape that stays clear at a glance.