Packaging for a cat food brand, shown as front and back pouch mockups.
Service
Packaging Design, Branding
Programs
Illustrator, Photoshop
Collaborators
A. Armel, A. Kennedy, and M. Dudley
Year
2025
01
/portfolio
(01)
Challenge
The back needs a lot of required text. I kept it small and organized so it doesn’t crowd the cat or look messy.
(02)
Process
I put the cat mascot on the front because people choose pet food by how the bag looks, and a friendly character is easier to remember than text. I used a line drawing of the same cat on the back so the ingredient text has room and both sides still match. I added a flavor label so shoppers can find their flavor fast.
(03)
Result
Two sides that look like one brand, with the flavor easy to spot from the front. The cat mascot and its matching line drawing tie the front and back together, and the ingredient text stays small and organized so it doesn’t crowd the artwork.